The project involved creating a concept for the Groovy Granny Festival.

It is a vibrant, tongue-in-cheek event celebrating bold and stylish Melbourne grannies. Set in the Carlton gardens beside the Melbourne Exhibition Centre and sponsored by Endota Spa, Chemist Warehouse, and more, the festival featured live jazz music, playful cocktails, and interactive activities like a “Bedazzle Station” for decorating walking sticks and accessories.

 

Deliverables included:
A brand identity, promotional posters, merchandise, and feature articles, as well as a detailed festival program and map outlining performances, workshops, and event highlights.